The great Arthur Miller famously spoke of “felt knowledge”, the theory that we learn more from experiences, like movies or a play, than other forms of education. Audiences see themselves on screen and are inspired to change.

 

No medium transforms the actions and intentions of people like movies do. 

 

People saved the whales because PEOPLE LEARNED to LOVE WHALES.... and we protect what we love.

Movies like “Free Willy” were a significant component of that progress.

 

Movies inspire us to be brave,
they inspire us to create, to dream, to explore, to stand up for what's right.
They inspire us to believe in ourselves, to take chances, to DREAM BIG, to change the world. 

 

They inspire us to be vulnerable, to stay fit - in mind and body.
They inspire us to let things go, and they inspire us to never forget. 

 

They inspire us to lend a hand; and they inspire us to seek help.
They inspire us to believe in the overwhelming goodness in humanity. 

 

They teach us the value of exploration and adventure;
and they remind us the value of home, family and friends. 

 

They inspire us to trust, and they inspire us to be skeptical and open our eyes.
They inspire us to think for ourselves, and to seek the truth. 

 

They remind us to love and embrace our unlimited imagination

and our capacity to love one another, and to love ourselves. 

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To quote Ingmar Bergman: 

"Film as dream - film as music. No art passes our conscience in the way film does
and goes directly to our feelings; deep down into the dark rooms of our souls." 

 

 

Movies drive a passion and excitement within us that cannot be replicated anywhere else. 

 

Movies are profound.

They tear at our hearts, fire our passions, and

drive us to believe in ourselves - and to stand up for what's right. 

 

And movies live forever…